22.07.2021

How A Japanese Telco Migrates To A New OTT Platform With Ease

KDDI, one of Japan’s largest telcos entered the new era of subscription content when they launched their smartphone business in 2009. Their mission was to enable users to fully enjoy the mobile experience. Thus, KDDI created a bold new video-on-demand service called VideoPass. Operating in a highly competitive market, KDDI needed a platform that was flexible to meet the ever changing user demands and market trendscape. However, after VideoPass launched, they quickly realized the technological limitations of their UK-based solutions provider, which would soon become incompatible with rapid changes in the streaming industry.