Media Broadcasting

2021.07.30

KDDI, one of Japan’s largest telcos entered the new era of subscription content when they launched their smartphone business in 2009. Their mission was to enable users to fully enjoy the mobile experience. Thus, KDDI created a bold new video-on-demand service called VideoPass.
Operating in a highly competitive market, KDDI needed a platform that was flexible to meet the ever changing user demands and market trendscape. However, after VideoPass launched, they quickly realized the technological limitations of their UK-based solutions provider, which would soon become incompatible with rapid changes in the streaming industry.

Smooth Migration to a New Video Streaming Platform Bolsters Bottom Line

The first challenge KDDI faced was to migrate VideoPass to a new streaming platform provider. They needed a partner with cutting-edge technology but also understood the streaming market. They chose BlendVision Enterprise solution, powered by KKStream.

KKStream seamlessly migrated KDDI’s entire subscriber base and content onto KKStream’s BlendVision platform solution in less than two months without disrupting the user experience of Videopass’s 1.3 millions existing users. Within three years, VideoPass became profitable.

A Reliable Agile Partner Full of Potential

“It was really challenging for us to do a migration without negative service impact, while taking both flexibility and cost effectiveness into consideration during the implementation.” said Satoshi Miyaji, General Manager at KDDI Entertainment Promotion Department. “But surprisingly, KKStream was able to accomplish all our requirements and that’s really when we saw KKStream’s potential and trusted them as a reliable partner.”