Overcoming the Challenges of the COVID Era

After launching TELASA, real-time communication with the BlendVision Enterprise team was even more crucial for KDDI and TV Asahi. They needed to rapidly respond to market needs which became especially difficult when the COVID-19 crisis shut down most offices in Japan. “If there wasn’t a pandemic, we would have the whole BlendVision Enterprise team come sit next to us,” said Miyaji. said Miyaji. “COVID-19 forced us to find a fully online working model and it worked out well.”

“After we launched TELASA, the number of subscribers continued increasing toward 2 million and the subscription churn rate also decreased because of the improvements we brought to the service together with the BlendVision team.”

“BlendVision’s localized operation center is also very reliable,” Miyaji says. From KDDI’s standpoint, content continues to be king and necessary for audience acquisition. Being able to quickly respond to market needs is also critical in today’s highly competitive OTT landscape. With a high-performing, dedicated and agile team like BlendVision Enterprise, KDDI can respond to the market rapidly with the flexibility needed for growth and success.

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